Strava buys UK-based customized working plan app Runna

Strava has exercised its proper to broaden. A foul pun, sure, however apt contemplating the exercise tracking app has purchased Runna, a UK-based firm that gives its customers customized working plans and training. The deal proceeded for an undisclosed sum of cash.

Strava reviews that curiosity in working has grown considerably, with 43 p.c of its members desirous to do an enormous race or occasion this 12 months. "Operating is booming worldwide — practically 1 billion runs had been recorded on Strava in 2024. Runna’s mission to present each runner a personalised plan to realize their objective is an ideal match," Strava CEO Michael Martin said. "Coming off Strava’s accelerated innovation and unprecedented progress final 12 months, it was the correct time to search for complementary companies that might create even larger worth for our customers." Final 12 months, Strava launched options resembling a family plan and night heat maps.

Runna launched in 2022, however has since grown to a workforce of 180 staff engaged on an app out there in 180 international locations. In response to Martin, Strava and Runna can be stored as separate apps in the meanwhile, with plans to broaden the latter's workforce and assets.

This text initially appeared on Engadget at https://www.engadget.com/apps/strava-buys-uk-based-personalized-running-plan-app-runna-133044850.html?src=rss

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