4 strikes which may assist the Pixel 10 beat the i...

The

Pixel 10
launch is on the horizon, and mirroring final 12 months’s

Pixel 9
reveal, it is anticipated that the telephones shall be unveiled at a

Made by Google event
this summer time, presumably in August.

Whereas the

leaks
present a reasonably clear view of what to anticipate from the Pixel 10 sequence (spoiler alert: it is strikingly just like the Pixel 9), listed here are 4 issues I imagine Google must do with the Pixel 10 to seize the hearts and minds of extra folks, together with iPhone customers who’re changing into disillusioned after Apple’s latest missteps with Siri and Apple Intelligence.

Model

Google

Show

6.3-inch 120HZ OLED, 1080 x 2424 pixel decision, HDR10+

RAM

12GB

Storage

128GB, 256GB

Associated

5 Pixel features I always switch on right away

Google’s Pixel smartphones have a ton of extra options. Listed below are those you need to check out first.

4

Go massive with Tensor

Google’s Tensor G5 chip must catchup to Apple and Qualcomm

One in every of Apple’s important benefits over Google is chipset design. Apple’s newest A18 and A18 Professional chipsets have extra uncooked processing energy than Google’s Tensor G4 chipset, which is present in all the Pixel 9 lineup. Does the Pixel 9 really feel sluggish or uneven throughout day-to-day use? Completely not. Nonetheless, if Google really needs to influence extra Android customers and iPhone devotees to make the swap, equipping the Pixel 10 with a extra highly effective chipset is crucial, particularly for players and content material creators.

The Pixel 10 is predicted to characteristic a brand new chipset: Google’s Tensor G5. Though the precise velocity is unknown, leaks suggest that it’s going to not characterize a big leap in efficiency. Nonetheless, there may be nonetheless hope for Google’s Tensor G5 chipset to exceed expectations. For the primary time, Google is reportedly ditching Samsung for the manufacturing of its Tensor chip and is as an alternative choosing a 3nm Tensor G5 chip produced by TSMC. In distinction, Samsung manufactured final 12 months’s G4 chip utilizing a 4nm course of. Some great benefits of the 3nm course of embody enhanced efficiency and effectivity because of the smaller dimension of transistors.

If Google launches a considerably improved Tensor G5 chip for the Pixel 10 that competes successfully with Apple’s A18 Professional chip (and the upcoming A19), in addition to Qualcomm’s Snapdragon 8 Elite, it might appeal to many customers who’re justifiably involved about efficiency.

Associated

3 surprising things I learned after using the Pixel 9 Pro for a year

The Pixel 9 Professional has held up effectively, however there are some things I might change

3

Keep the Pixel identification

Please preserve the digicam bar as is Google

Hyperlink Picture

A technique I feel the Pixel 10 might shine this 12 months is that if Google retains the digicam bar design launched with the Pixel 9 sequence. Personally, I really like that design, and if Google needs to take care of a singular identification for its Pixel telephones that clearly distinguishes them from the Galaxy S25 sequence and the iPhone, then I imagine maintaining the Pixel 9’s digicam bar is one of the best ways to do this.

This 12 months, there was appreciable dialogue about digicam bars, notably since leaks recommend the

iPhone 17 Pro
will characteristic a big rectangular Pixel-like digicam bar that protrudes from the again of the cellphone. Moreover, there’s the

Google Pixel 9a
, which, in comparison with its predecessors just like the Pixel 8a and 7a, utterly forgoes the digicam bar altogether. In my view, this considerably detracts from the cellphone’s identification. You may have a look at a Pixel 8a and the Pixel 9 and instantly acknowledge them as Pixels; you may’t fairly try this with the Pixel 9a.

Aesthetics matter vastly. In my view, the Pixel 9’s digicam bar design seems a lot better than that of the Pixel 9a and the leaked design of the iPhone 17 Professional. If the Pixel 10 needs to win over extra folks, maintaining the Pixel 9’s smooth digicam bar is a simple manner to do this, particularly if Apple’s new iPhone 17 Professional design seems wanting ugly.

Associated

USB sticks have two square holes and now I know why

USBs are all over the place, however have you learnt what the 2 sq. holes on the highest of them are for?

2

Put Gemini within the highlight

Google must placed on show its clear lead in AI

At Google I/O 2025, the tech big showcased its main advances with Gemini, its premier AI expertise. Google is investing billions of {dollars} and in depth improvement sources into Gemini, and that is evident with options like

AI Mode
on Google Search, its Veo 3 video technology mannequin, Deep Analysis, and the brand new Gemini 2.5 Flash mannequin, which is smarter and sooner than earlier fashions.

If Google needs Gemini to be a key promoting level for its cellphone, it must show with the Pixel 10 how folks can use it to reinforce their on a regular basis lives and the way it can accomplish duties that Apple customers can solely dream of with Apple Intelligence and Siri.

It is no secret that Apple has fallen behind within the AI race. At WWDC 2024, it showcased many options for Apple Intelligence, like on-screen consciousness, however under-delivered on lots of these commitments this 12 months. In March,

Apple delayed
“a extra personalised Siri” for Apple Intelligence till later this 12 months, with a spokesperson saying that it was taking the corporate “longer than we thought.” Rumors recommend Siri might even be glossed over totally by Apple at its upcoming WWDC occasion in June.

Google, you might have a transparent benefit with Gemini over Apple Intelligence, so make that recognized loud and clear with the Pixel 10.

Associated

6 ways AI Mode makes Google Search feel like magic – including one trick I can’t wait to try

Uninterested in hopping between ChatGPT and Google? Google’s new AI Mode in Search would possibly lastly pull you again with these options.

1

Aggressive pricing

Google, do not hike the worth on the Pixel 10

There’s loads of financial uncertainty proper now, and a technique Google might win over shoppers with the Pixel 10 is by maintaining the worth the identical because the Pixel 9, or higher but, decreasing it if potential.

Tariffs have been on the minds of many shoppers. Each week, there appears to be a brand new concern about how tariffs might dramatically enhance the worth of electronics, like smartphones, laptops, gaming consoles, and extra. Just lately, President Trump

took direct aim at Apple
, threatening to impose a 25 % tariff on the corporate if it would not begin bringing iPhone manufacturing to the US.

Apple was already rumored to be

increasing the price
of the iPhone 17 sequence this fall, and now with Trump’s tariff threats, that appears more and more probably. Google is not resistant to tariffs, but when it needs extra folks to decide on a Pixel 10 this 12 months as an alternative of an iPhone 16 or an iPhone 17, it ought to preserve its present pricing or, higher but, barely decrease it.

The 128GB Pixel 9 at the moment begins at $800, the identical worth because the 128GB iPhone 16. If the worth of the iPhone 17 will increase, the Pixel 10 could be in an excellent place if it stays at $800, however even higher if Google cuts the worth a bit to entice shoppers.

Associated

Trump tells Apple to build iPhones in the US or face 25% tariff

Apple faces a brand new tariff menace from Trump, which might considerably affect its enterprise within the US.