Abstract
- YouTube is including extra adverts to Premium Lite, particularly concentrating on YouTube Shorts.
- Premium Lite offers fewer adverts at $8 a month however lacks different Premium options, like background play.
- YouTube Premium Lite remains to be largely ad-free, however how for much longer will that final? It looks like Premium Lite is just too good to be true.
YouTube Premium Lite solely launched within the US two months in the past, however Google is already making modifications to its extra reasonably priced YouTube Premium different.
YouTube has begun to e mail Premium Lite clients to tell them that extra adverts will quickly be showing on YouTube for them (through Neowin). Proper now, YouTube Premium Lite affords an ad-free expertise on “most movies,” with the first exception being music movies. On the finish of June, that can reportedly be modified to additionally now embody YouTube Shorts. This is the e-mail YouTube despatched out:
“Thanks for being a Premium Lite member. Premium Lite affords fewer interruptions so you possibly can watch extra of the YouTube you like,” YouTube mentioned in its e mail to Premium Lite subscribers (through the TWiT.community forum). “We’re writing to let that starting 30 June 2025, adverts could seem on Shorts, along with music content material and once you search or browse. Most movies will proceed to stay ad-free.”
- Free trial
-
1-month free trial
- Adverts
-
Most content material ad-free
- Downloads and background play
-
No
YouTube Premium Lite removes most adverts from YouTube for $8 a month.

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Whereas YouTube introducing adverts on Shorts for Premium Lite subscribers is not the worst factor that would’ve presumably occurred, it is nonetheless a bummer for Premium Lite customers who take pleasure in shopping Shorts.
…what worries me is that the service is not even six months outdated within the US and YouTube is already making modifications to it.
In case you’re unfamiliar with YouTube Premium Lite, it is a extra reasonably priced different to YouTube Premium, which affords fewer advantages. Notably, Premium Lite does not embody background play, offline downloads, or YouTube Music. Primarily, all YouTube Premium Lite does is decrease the quantity of adverts customers expertise. In case you do not watch music content material on YouTube or Shorts, for probably the most half, you will not expertise any adverts with Premium Lite. This makes it a strong different for customers who do not look after any of the additional options Premium affords, and are simply serious about seeing fewer adverts.
Even with the modifications being made, Google nonetheless says that “most movies will stay ad-free,” which remains to be the case. However what worries me is that the service is not even six months outdated within the US and YouTube is already making modifications to it. It nearly looks like its preliminary providing was too good to be true.
…I worry YouTube will not have the option to withstand the urge so as to add extra adverts to Premium Lite sooner or later.
YouTube Premium Lite presently prices $8 a month within the US and YouTube Premium prices $14 a month, so it does supply fairly good worth in the event you’re trying to free your self from the ad-infestation that YouTube has grow to be over the previous a number of years. Nonetheless, my greatest worry is that that is simply the beginning of the modifications YouTube will make to Premium Lite over time, to entice extra folks to go together with its costlier Premium tier as an alternative.
I hope I am incorrect, and this alteration to Premium Lite is only a easy course correction being performed by YouTube, and that Premium Lite will stay the best way it’s now for the foreseeable future. However I worry YouTube will not have the option to withstand the urge so as to add extra adverts to Premium Lite sooner or later, to make it much less of an ad-free tier, and extra of a restricted adverts tier.
YouTube Premium Lite is presently obtainable within the US, Canada, Mexico, Argentina, Brazil, the UK, Australia, Germany, and Thailand. Adverts will start showing on Shorts for YouTube Premium Lite subscribers on June 30, 2025.

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